• See your site through the eyes    of the search engine spiders.
  • Get expert, actionable feedback     to make your site sell harder.

1.24.12
Susan Sisler, Technical Services Manager, is celebrating her 5th anniversary with The Search Guru! Congrats, Susan!

1.18.12
Leslie Carruthers was interviewed by The Daily Northwestern about Google’s Search Plus Your World. She provided context of this new offering inside of social media and Google’s personalized search. One of the nation's most respected college newspapers, The Daily (of Northwestern University) has won dozens of regional and national awards. The Daily received 21 awards at the Illinois College Press Association's awards in February 2011. It has also received the Pacemaker Award, long-regarded as the Pulitzer of college journalism, six times in the past decade - most recently in 2010.

AdWords Qualified Professional
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G

Looking for how to define Google, Google Toolbar and Grey Hat SEO? Learn the definition of these words and other search marketing terms that start with the letter G.

Geo-targeting : SEO strategies that specifically target geographic markets.

Google : largest and most popular Internet search engine; it is estimated that Google receives 91 million search queries per day (2008 statistic).

Google Toolbar : a free downloadable Google tool that assesses the importance – or the page rank – of the page being viewed.

Gray Hat SEO (Grey Hat SEO) : using a mixture of ethical or best practices (white hat) SEO practices and unethical (black hat) SEO practices to achieve optimization goals or are methods that push the envelope of black hat but are, for the moment, still considered white.