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11.05.08

Leslie Carruthers will be speaking at the November 5, 2008 Cleveland Web Association meeting. This meeting will cover the basics of link building. Also speaking is one of The Search Guru's clients, Jim Bartlett from XsportsProtective.com.

Register today for this informative and valuable talk. Register now!

12.01.08

Kelly Boyer Sagert’s newest book, Encyclopedia of Extreme Sports, will be released by Greenwood Publishing Group in December 2008.

10.01.08

Today's LaunchOpportunity: Learn how Search Engine Marketing can change the course of your business. Read and post now.

7.8.08
Leslie Carruthers will be speaking to the Women in Business group at 8 A.M. on July 8th, 2008.

Nonmembers are welcome to attend – please RSVP via email or phone 216-337-2106.

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Type the word you are looking for, select from the drop down menu or choose a letter.

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K

Looking for how to define Keyword, Keyword Research and Keyword Tag? Learn the definition of these words and other search marketing terms that start with the letter K.

Keyword (Keyphrase) : words and/or phrases typed into search functions of search engines to assist Internet users in finding relevant content; optimizing web pages for keywords is at the core of SEO.

Keyword Densities : the number of times keywords appear on a web page in relation to the overall word count.

Keyword (Keyphrase) Research : using search tools such as WordTracker to discover which keywords people are using to find products and services on the web; these keywords are then used to optimize relevant web pages.

Keyword Stuffing / Spamming : excessive use of keywords in the meta tags and body copy of a web page to obtain high rankings in the search engine results pages; this may or may not include using keywords in hidden text. This is not a white hat SEO practice.

Keyword Tag : HTML meta tag that contains keywords used on a particular web page; some search engines use this tag to help determine page relevancy.

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Leslie proved to be one of our best panel moderators. She is not only very knowledgeable but she was able to draw on all of the panel members’ knowledge. If you need a speaker on this very hot topic I would rate her as The Best!

– James B. Cookinham, President,

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