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1.24.12
Susan Sisler, Technical Services Manager, is celebrating her 5th anniversary with The Search Guru! Congrats, Susan!

1.18.12
Leslie Carruthers was interviewed by The Daily Northwestern about Google’s Search Plus Your World. She provided context of this new offering inside of social media and Google’s personalized search. One of the nation's most respected college newspapers, The Daily (of Northwestern University) has won dozens of regional and national awards. The Daily received 21 awards at the Illinois College Press Association's awards in February 2011. It has also received the Pacemaker Award, long-regarded as the Pulitzer of college journalism, six times in the past decade - most recently in 2010.

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AdWords Qualified Professional

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K

Looking for how to define Keyword, Keyword Research and Keyword Tag? Learn the definition of these words and other search marketing terms that start with the letter K.

Keyword (Keyphrase) : words and/or phrases typed into search functions of search engines to assist Internet users in finding relevant content; optimizing web pages for keywords is at the core of SEO.

Keyword Densities : the number of times keywords appear on a web page in relation to the overall word count.

Keyword (Keyphrase) Research : using search tools such as WordTracker to discover which keywords people are using to find products and services on the web; these keywords are then used to optimize relevant web pages.

Keyword Stuffing / Spamming : excessive use of keywords in the meta tags and body copy of a web page to obtain high rankings in the search engine results pages; this may or may not include using keywords in hidden text. This is not a white hat SEO practice.

Keyword Tag : HTML meta tag that contains keywords used on a particular web page; some search engines use this tag to help determine page relevancy.