K

Looking for how to define Keyword, Keyword Research and Keyword Tag? Learn the definition of these words and other search marketing terms that start with the letter K.

Keyword (Keyphrase) : words and/or phrases typed into search functions of search engines to assist Internet users in finding relevant content; optimizing web pages for keywords is at the core of SEO.

Keyword Densities : the number of times keywords appear on a web page in relation to the overall word count.

Keyword (Keyphrase) Research : using search tools such as WordTracker to discover which keywords people are using to find products and services on the web; these keywords are then used to optimize relevant web pages.

Keyword Stuffing / Spamming : excessive use of keywords in the meta tags and body copy of a web page to obtain high rankings in the search engine results pages; this may or may not include using keywords in hidden text. This is not a white hat SEO practice.

Keyword Tag : HTML meta tag that contains keywords used on a particular web page; some search engines use this tag to help determine page relevancy.