L

Looking for how to define Link, Link Farm and Link Popularity? Learn the definition of these words and other search marketing terms that start with the letter L.

Link : see Hyperlink

Link Farm : group of web sites that link to one another solely to gain web traffic; often created by automated programs, a link farm is considered spam and is often penalized by search engines.

Link Popularity : measure of both the number and the quality of inbound links. Most search engines take this factor into consideration when ranking web sites on search engine results pages.

Local Search : search that focuses on sites local to a searchers geo location. E.g. Chicago Plumber, St. Louis Doctor.