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Read More About The Gift Session

1.24.12
Susan Sisler, Technical Services Manager, is celebrating her 5th anniversary with The Search Guru! Congrats, Susan!

1.18.12
Leslie Carruthers was interviewed by The Daily Northwestern about Google’s Search Plus Your World. She provided context of this new offering inside of social media and Google’s personalized search. One of the nation's most respected college newspapers, The Daily (of Northwestern University) has won dozens of regional and national awards. The Daily received 21 awards at the Illinois College Press Association's awards in February 2011. It has also received the Pacemaker Award, long-regarded as the Pulitzer of college journalism, six times in the past decade - most recently in 2010.

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L

Looking for how to define Link, Link Farm and Link Popularity? Learn the definition of these words and other search marketing terms that start with the letter L.

Link : see Hyperlink

Link Farm : group of web sites that link to one another solely to gain web traffic; often created by automated programs, a link farm is considered spam and is often penalized by search engines.

Link Popularity : measure of both the number and the quality of inbound links. Most search engines take this factor into consideration when ranking web sites on search engine results pages.

Local Search : search that focuses on sites local to a searchers geo location. E.g. Chicago Plumber, St. Louis Doctor.