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L
Looking for how to define Link, Link Farm and Link Popularity? Learn the definition of these words and other search marketing terms that start with the letter L.
Link : see hyperlink
Link Farm : group of web sites that link to one another solely to gain web traffic; often created by automated programs, a link farm is considered spam and is often penalized by search engines.
Link Popularity : measure of both the number and the quality of inbound links. Most search engines take this factor into consideration when ranking web sites on search engine results pages.
Local Search : Search that focuses on sites local to a searchers geo location. E.g. Chicago Plumber, St. Louis Doctor.
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