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Read More About The Gift Session

1.24.12
Susan Sisler, Technical Services Manager, is celebrating her 5th anniversary with The Search Guru! Congrats, Susan!

1.18.12
Leslie Carruthers was interviewed by The Daily Northwestern about Google’s Search Plus Your World. She provided context of this new offering inside of social media and Google’s personalized search. One of the nation's most respected college newspapers, The Daily (of Northwestern University) has won dozens of regional and national awards. The Daily received 21 awards at the Illinois College Press Association's awards in February 2011. It has also received the Pacemaker Award, long-regarded as the Pulitzer of college journalism, six times in the past decade - most recently in 2010.

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O

Looking for how to define Organic SEO, Optimization and Open Directory Project? Learn the definition of these words and other search marketing terms that start with the letter O.

Off Page Elements : the elements that affect SEO for a page that cannot be controlled by the designer or developer. Some examples of these would be inbound links, anchor text of inbound links and the quality of the sites linking into the target site.

On Page Elements : the elements that affect SEO for a page that a designer or developer can control. Some examples of these would be title tags, header tags and copy.

Open Directory Project : see DMOZ

Optimization : see Search Engine Optimization

Organic SEO : practiced by addressing both internal (on page) and external (off page) elements of a web site to make it and its contents highly relevant for search engines and human prospects.