See your site through the eyes of the search engine spiders.
Get expert, actionable feedback to make your site sell harder.

Read More About The Gift Session

1.24.12
Susan Sisler, Technical Services Manager, is celebrating her 5th anniversary with The Search Guru! Congrats, Susan!

1.18.12
Leslie Carruthers was interviewed by The Daily Northwestern about Google’s Search Plus Your World. She provided context of this new offering inside of social media and Google’s personalized search. One of the nation's most respected college newspapers, The Daily (of Northwestern University) has won dozens of regional and national awards. The Daily received 21 awards at the Illinois College Press Association's awards in February 2011. It has also received the Pacemaker Award, long-regarded as the Pulitzer of college journalism, six times in the past decade - most recently in 2010.

Read More

AdWords Qualified Professional

warning: include(): URL file-access is disabled in the server configuration in /hsphere/local/home/pt1963/thesearchguru.com/includes/common.inc(1342) : eval()'d code on line 1.
warning: include(http://thesearchguru.com/includes/glossnav.php): failed to open stream: no suitable wrapper could be found in /hsphere/local/home/pt1963/thesearchguru.com/includes/common.inc(1342) : eval()'d code on line 1.
warning: include(): Failed opening 'http://thesearchguru.com/includes/glossnav.php' for inclusion (include_path='.:/hsphere/shared/apache/libexec/php5ext/php/') in /hsphere/local/home/pt1963/thesearchguru.com/includes/common.inc(1342) : eval()'d code on line 1.

P

Looking for how to define Placement, Positioning and PageRank? Learn the definition of these words and other search marketing terms that start with the letter P.

Page View (Impressions) : calculates the number of pages viewed by end-users; considered to be an accurate measure of a web site’s popularity.

PageRank (PR): a number from zero to 10 assigned by Google to all web pages in their index; it is believed that Google uses its algorithm to assign a number that indicates the quality of a web page.

Pay for Inclusion (PFI) : search engines charge fees to include a web site or portion of a web site in their search index or inventory of web sites. This product is provided only by Yahoo! at this time.

Pay Per Click (PPC or Paid Search) : ads which are displayed in search engines when relevant keywords are searched for by an internet user. The advertiser is charged when a user clicks an ad and lands on the advertiser's website.

Placement : see Ranking

Positioning : see Ranking