R

Looking for how to define Robots.txt, Reciprocal Link and Ranking? Learn the definition of these words and other search marketing terms that start with the letter R.

Ranking : where a particular web site appears in the search engine results pages when keywords are typed into the search engine search box; high rankings are typically achieved through search engine optimization.

Reciprocal Link : site A links to web site B and, in return, site B links to site A; this is done to increase link popularity, which is an important component of how search engines rank a web site.

Requested URL : the page being requested by the spider or browser.

Robots.txt : a simple text file placed in the root directory of a website that tells spiders what pages on the site may be indexed.