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Read More About The Gift Session

1.24.12
Susan Sisler, Technical Services Manager, is celebrating her 5th anniversary with The Search Guru! Congrats, Susan!

1.18.12
Leslie Carruthers was interviewed by The Daily Northwestern about Google’s Search Plus Your World. She provided context of this new offering inside of social media and Google’s personalized search. One of the nation's most respected college newspapers, The Daily (of Northwestern University) has won dozens of regional and national awards. The Daily received 21 awards at the Illinois College Press Association's awards in February 2011. It has also received the Pacemaker Award, long-regarded as the Pulitzer of college journalism, six times in the past decade - most recently in 2010.

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T

Looking for how to define Title Tag and Traffic? Learn the definition of these words and other search marketing terms that start with the letter T.

Title Tag : string of text found between the <title></title> tags in the header of an HTML document. This text cannot be seen directly on the web page, but is displayed in the search engine results pages when the URL appears in response to a search query. While the title is often duplicated in the actual web page, it is important to remember that the two are separate components.

Traffic : visitors to a web site; a major goal of SEO is to drive targeted web traffic to a web page that will effectively convert visitors into buyers.