U Words Definitions - The Search Guru Search Marketing Glossary

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Looking for how to define Unique Visitor, Universal Resource Locator and URL? Learn the definition of these words and other search marketing terms that start with the letter U.

Unique Visitor : visitor to a web site

Universal Resource Locator (URL) : a distinctive address that identifies a web site, e.g., http://www.TheSearchGuru.com.

User Agent : a user agent is the name given by a program, such as a browser or a search engine robot, to identify itself to the server that it is accessing.