The three secret steps to dominating in Google

Step One: Build a site that is search engine friendly

• Sign up for our newsletter (subscribe at right) for a free white paper on search engine friendly design and share it with your designer and developers.
• Build your site search engine friendly the first time or get SEM friendly now.

Step Two: Keyphrase research

Identify the keyphrases that your prospects use to find the products and services you offer and then use those keyphrases in your copy in a way that works for both your human being prospects and the search engine spiders.

• Google AdWords free keyphrase research tool: https://AdWords.Google.com/select/KeywordToolExternal
• WordTracker keyphrase research tool: http://www.WordTracker.com
• KeyWord Discovery keyphrase research tool: http://www.KeyWordDiscovery.com

Step Three: Get relevant inbound links from related but not competing websites – this tells Google you are important

• Check the number of inbound links you have at Yahoo!: http://SiteExplorer.Search.Yahoo.com
• Sign up for Google Webmaster tools to see how many inbound links Google sees for your site; learn how here: http://www.TheSearchGuru.com/google-webmaster-tools.asp

For more information about boosting rankings and to see what is possible for your site, contact us to set up your free gift session with an SEO expert team, The Search Guru.