Internet Brand Management Glossary

Google: search engine where the majority of online searches and queries occur; according to comScore, in December 2008, 63.5 percent of Internet searches occurred on Google

Google alerts: you can set up Google alerts to receive information about when a specific brand or company name appears online; companies use this to determine what customers are saying about them, both positively and negatively, and this is an important tool in Internet brand management

Google search: typing a query in the Google search engine to find specific information

Internet brand management: a collection of strategies designed to protect and promote a company’s good reputation, and to mediate damage that occurs because of negative comments and information posted online

Internet reputation management: a collection of strategies designed to protect and promote a company’s good reputation, and to mediate damage that occurs because of negative comments and information posted online

Online reputation management: a collection of strategies designed to protect and promote a company’s good reputation, and to mediate damage that occurs because of negative comments and information posted online

Search engine results pages (SERPs): when a person conducts a Google search, pages of relevant results are presented; these are called search engine results pages – or SERPs for short

If you have any questions about Internet brand management – or want to discuss how Internet reputation management will benefit your company –contact The Search Guru today!

We can help you craft an effective and comprehensive strategy for Internet reputation management, from setting up and monitoring Google alerts to more advanced Internet brand management techniques.

Request a free gift session online or call 440-306-2418 now!