• See your site through the eyes    of the search engine spiders.
  • Get expert, actionable feedback     to make your site sell harder.

12.13.14
Leslie Carruthers will participate from 3-5 p.m. on Saturday in Akron, OH at Professional Pop-Up: free business information and advice for women business owners. Get digital marketing advice and answers on how to grow or start a business. Sign up here to attend!

10.5.14
Leslie Carruthers will be guest co-hosting Cleveland Confidential Radio with Michael DeAloia on WHK 1420 AM at 6pm. She will be interviewing John Paganini of Healthcare Information and Management Systems Society (HIMSS).

AdWords Qualified Professional

2013 was a very good year for our clients: average ROI of $9.36

Search engine optimization marketing is a key component in our clients’ overall marketing efforts – and, in 2013, our clients averaged an overall return on investment of $9.36 for every dollar that went to search engine optimization.

More specifically, our clients saw these results, on average:

  • Organic search traffic up by 28%, outpacing total site traffic growth of 18%
  • Organic search sales up by 39%, outpacing total site traffic growth of 14%
  • Organic search conversion rates up by 16%, outpacing total site conversion rate growth of 5%

The Search Guru FY2013 Client Performance

Mini-case study #1: luxury goods retailer enjoyed outstanding holiday season

During the summer and fall of 2013, a luxury goods retailer partnered with The Search Guru to consult on a site redesign. Their goal was to be fully prepared for the 2013 holiday season – and results were impressive:

  • Holiday season non-paid search engine sales up 51%
  • Holiday season non-paid search engine traffic up 39%
  • Cyber Monday non-paid organic search sales up 60%
  • Cyber Monday non-paid organic search traffic up 31%

Mini-case study #2: higher education organization sees success after technical site improvements

The Search Guru consulted with a higher education organization with campuses in 15 states. After just five months of work, Q4 results came in significantly higher than previous year levels. Highlights include:

  • Total search engine conversions up 39% year over year
  • Q4 search engine visits up 21% year over year
  • Non-branded search engine visits up 48% year over year

Mini-case study #3: Fortune 500 company sees social shares and signals climb

When we conducted a social media audit of our client’s accounts after Q4 of 2013, we found that this Fortune 500 client:

  • gained more fans than either of their top two competitors
  • had more people “talking about this” than either of their top two competitors
  • had their top post receive 8 times as many likes as a top competitor’s top post and 22 times as many likes as a top competitor’s top post

Editorial content written and promoted by The Search Guru received, on average, 29% more social shares than content produced in-house.

Are you ready to see great results for your site? Contact The Search Guru today for a free 30-minute gift session.

Here are even more case studies.