Search engine statistics and coverage

Knowing which search engines are getting the largest percentage of search traffic plays a big role in deciding the focus of optimization efforts. Google search statistics, for example, show us that Google is by far the king of search traffic, accounting for 67.90% of all search traffic in April 2008. Yahoo! follows with 20.28%. MSN and Ask follow further behind, with 4.52% and 4.17%, respectively.

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These search engine statistics and coverage show that you should be focusing your optimization efforts on Google first and foremost. Google search statistics cannot be ignored.

How often are people searching?

How is this for some interesting search engine optimization stats? There were 15,976,000,000 searches done by 206,278,000 searchers in North America in August of 2007 ¹. This is an average of about 77 searches per month for each searcher. Another relevant search engine online marketing statistic is this: nearly 71% of North America’s population is using the Internet ².

These search engine optimization stats show that there is a great deal of opportunity for your company to find new customers from the search engines. The real question, then, is “Are any of these searchers finding YOU?”

A search engine online marketing statistic for ecommerce

Searchers are definitely spending money at ecommerce sites. Did you know that online sales are growing by at least 20% compared to the same time last year ³? This means that your website could be making 20% more this quarter than it did the same quarter last year. Is this happening at your site?

Which SEO strategy works better for you?

46% of ecommerce site owners felt that organic search converted better, while 37% felt that pay per click advertising converted better. Now that you’ve read that particular search engine online marketing statistic, don’t you think it’s time you found out which would convert better for you?

Google search statistics for Adwords

30% of online retailers polled said that more than 50% of their traffic came from pay per click ads and 76% felt that Google’s Adwords was the best performing pay per click advertising engine. 45% of people who advertise using pay per click have more than 500 words in the keyword lists ⁴. Can you say the same? Are you happy with your pay per click management?

The Search Guru can help your company become a successful search engine online marketing statistic

These search engine optimization stats indicate that SEO is something right for you and your company. The Search Guru can help your site perform better in both organic search and pay per click advertising. So, stop reading information on search engine statistics and coverage and call now for your free gift session.