See your site through the eyes of the search engine spiders.
Search engine statistics and coverage
Knowing which search engines are getting the largest percentage of search traffic plays a big role in deciding the focus of optimization efforts. Google search statistics, for example, show us that Google is by far the king of search traffic, accounting for 71.4% of all search traffic in April 2010. Yahoo! follows with 14.96%. Bing and Ask follow further behind, with 9.43% and 2.18%, respectively.
These search engine statistics and coverage show that you should be focusing your optimization efforts on Google first and foremost. Google search statistics cannot be ignored.
Worldwide Internet Population
In December 2008, the worldwide Internet audience of people ages 15 and older surpassed one billion visitors for the first time1. In January 2007, there were 106,875,138 sites2 on the Internet. As of April 2009, there were 231,510,169 sites3. This represents a 210% increase in 2 years.
How is your site going to stand out against all this growing competition?
How often are people searching?
How are these for some interesting search engine optimization stats? There were 14.8 billion searches performed in the U.S. alone in April of 20094. Another relevant search engine online marketing statistic is this: nearly 74% of North America’s population is using the Internet5.
These search engine optimization stats show that there is a great deal of opportunity for your company to find new customers from the search engines. The real question, then, is “Are any of these searchers finding YOU?”
Search engines are now the primary local information source
A new study has determined that for the first time, search engines have trumped printed yellow pages for searchers looking for local information6. More customers than ever are using the web to find businesses; and, importantly, the study found that online searchers are more likely to convert to sales. Is your business cashing in on these online sales?
A search engine online marketing statistic for ecommerce
Searchers are definitely spending money at ecommerce sites. Did you know that online sales have grown by almost 6% compared to the same time last year, even in this challenging economy7? This means that your website could be making 6% more this quarter than it did the same quarter last year. Is this happening at your site?
Advertising in a weak economy
According to a new Ad-ology Research study, "Advertising's Impact in a Soft Economy," more than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Conversely, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.
The study also found that store web sites ranked second only to search engines as the way consumers research products and shop online. Are you taking advantage of this online marketing opportunity?
Which SEO strategy works better for you?
46% of ecommerce site owners felt that organic search converted better, while 37% felt that pay per click advertising converted better.
On the Internet organic search drives 75%+ of all search traffic and pay per click receives less than 25% of all search traffic; yet pay per click earns 80%+ of search engine marketing campaign budgets. According to a joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools8, searchers actually spend the bulk of their time in the organic listings.
Now that you’ve read that particular search engine online marketing statistic, don’t you think it’s time you found out which would convert better for you?
Google search statistics for AdWords
30% of online retailers polled said that more than 50% of their traffic came from pay per click ads and 76% felt that Google’s AdWords was the best performing pay per click advertising engine. 45% of people who advertise using pay per click have more than 500 words in the keyword lists9. Can you say the same? Are you happy with your pay per click management?
Video marketing trend for 2009
According to eMarketer’s Key Predictions for 200910, one of the hottest marketing trends for 2009 is video ads. Video spending growth is expected to rise by 45% to reach $850 million. Read why your company should invest in video advertising too.
The Search Guru can help your company become a successful search engine online marketing statistic
These search engine optimization stats indicate that SEO is something right for you and your company. The Search Guru can help your site perform better in both organic search and pay per click advertising. So, stop reading information on search engine statistics and coverage and call now for your free gift session.
