Sports protective gear business case study analysis: traffic increases by an incredible 502% after the company chooses The Search Guru for organic search engine optimization services.

This action sports protective gear company sells products through their e-commerce site, and they needed to increase online visibility to drive targeted organic traffic to their site for boosted conversions and sales.

Protective gear company background and plans for growth

This protective gear company was founded by, and is owned and run by, people who love action sports and enjoy participating in them. They want to have - and they want their children to have - the best safety equipment possible, so they sort through the helmets, pads and other gear to protect action sports participants - and then they choose the best and offer it at affordable prices.

To drive targeted traffic to the site, The Search Guru determined the most powerful online business opportunities and put a strategic plan in action.

Organic search engine optimization services recommended by The Search Guru included:

keyphrase research
copywriting
blogging
link building

Results after pursuing online business opportunities targeted by The Search Guru team include:

Total site visits:

results after year 1: improvement of 143%
results after year 2: improvement of 307%

Organic site visits:

results after year 1: improvement of 238%
results after year 2: improvement of 502%

Keywords (number driving organic traffic):

results after year 1: improvement of 135%
results after year 2: improvement of 303%

Visibility (number of pages in the index at Google and Yahoo!):

results after year 2: improvement of 351%

Inbound links:

results after year 2: improvement of 161%

What would results like this mean for your business?

Does this business case study analysis remind you of lead generation challenges of your company's website? We'd like to hear about your experiences, so please email them to The Search Guru; we might share strategies and solutions for your challenges in our blog and/or newsletter.

And let's talk about how we can help you meet and exceed your business objectives and goals.